By Kamaria Kali, Search Inc. Administrative and Development Assistant

At JJ’s List, we believe in cultivating understanding, inclusion, and respect for people with disabilities. That’s why it can be troubling to see the resurgence of the word “retard”, often referred to as the “r-word” in social media and everyday conversations. Though it may seem like a throwaway term to some, the use of this word perpetuates harmful stereotypes and reinforces negative attitudes toward people with intellectual and developmental disabilities (I/DD).  

Words Matter  

Language is how we connect to one another and shapes how we perceive others. The r-word, historically used as a clinical term for people with I/DD, has long been weaponized to demean and devalue people with disabilities. In 2010, the Obama administration passed Rosa’s Law. This law eliminated the use of the r-word in federal health and labor laws. Clinicians phased out the word shortly after, but the damage caused by its misuse lingers.  

For many with a disability, hearing the word is a reminder of exclusion, bullying, and dehumanization. It reduces a person to their perceived limitations, rather than recognizing their inherent worth and unique abilities. 

Social Media  

Social media plays a notable role in amplifying positive and negative trends. Unfortunately, the r-word has made an unwelcome comeback in memes, jokes, and online slang, often under a veil of humor or sarcasm. Algorithms prioritizing engagement over responsibility can amplify this issue, making harmful content available to a broader audience.  

It’s important to remember that what’s said online doesn’t stay confined to the digital world. The normalization of offensive language online can encourage people to use it in real-life interactions, perpetuating stigma and hurt for affected communities.  

• Speak Up in the Moment – If you hear someone use the r-word, address it calmly and confidently. A simple, “Hey, that word is really hurtful, can we use a different term?” can be enough to make someone think twice.
• Explain Why It’s Harmful – Some people may not realize the impact of their words. You can say, “That word has a painful history for people with intellectual and developmental disabilities. There are better ways to express frustration or describe something.”
• Offer Alternatives – If someone is using the r-word to describe a negative situation, suggest a more accurate or respectful word. For example, instead of saying something is “r-worded,” encourage words like frustrating, silly or mistaken.
• Share a Personal Perspective – If you have a personal connection to the disability community, sharing how that word affects you or someone you know can be powerful. “My friend has a disability, and hearing that word used casually really devalues their experiences.” You can also share stories, posts and campaigns celebrating inclusion and respect. Platforms like JJ’s List highlight the abilities and accomplishments of people with disabilities, positively countering stereotypes.
• Encourage Growth, Not Shame – Many people don’t use the word with bad intentions. Instead of attacking them, encourage growth: “I used to say it too, but I learned how hurtful it is. Thought you’d want to know too!”
• Redirect the Conversation – If someone resists changing their language, keep the conversation focused on inclusion: “I know it might not seem like a big deal, but words matter. Being mindful of language helps make the world more welcoming for everyone.”

Moving Forward  

Removing the r-word from our vocabulary is not about policing speech; it’s about promoting empathy and respect. At JJ’s List, we want to build a world where people with disabilities are valued for who they are, free from harmful stereotypes and language.  

Let’s work together to make this vision a reality! By speaking out against the resurgence of derogatory language and fostering understanding, we can create communities where everyone feels respected, uplifted and valued.  

Find more resources on disability-awareness language below: 

Understanding Person-First vs. Identity-First Language 

Terms to Avoid When Writing About Disability 

Sources

Federal Register 

The harmful ableist language you unknowingly use 

The R-word — its history and use 

Why the R-Word Is the R-Slur